Question 2 6 When creating a purpose driven campaign, like REI's OptOutside campaign, it's important that the purpose aligns with the brand and that the brand is qualifiedrio talk about that selected purpose True False

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Question 2 6 When creating a purpose   driven campaign, like REI's  OptOutside campaign, it's important that the purpose aligns with the brand and that the brand is qualifiedrio talk about that selected purpose  True False

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Question 2 6 When creating a purpose - driven campaign, like REI's #OptOutside campaign, it's important that the purpose aligns with the brand and that

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