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QUESTION 2 a) Distinguish between 'Push' strategy and 'Pull' strategy in the developing a marketing communication programme. [6 marks] b) Suggest the promotion tools for

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QUESTION 2 a) Distinguish between 'Push' strategy and 'Pull' strategy in the developing a marketing communication programme. [6 marks] b) Suggest the promotion tools for the launch of new fully online MBA programme in Asia e University. [14 marks

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