Question 2 All business and management research projects can be placed on a continuum according to their purpose and context. One extreme of the continuum is basic research that is undertaken purely to understand the processes of business and management and their outcomes. At the other end is applied research that is of direct and immediate use to managers, addresses issues that they see as important, and is presented in ways that they understand and can act on (Saunders et al., 2015). What are the key differences between basic and applied research? Provide examples to support your answer. (20 Marks) Question 2 All business and management research projects can be placed on a continuum according to their purpose and context. One extreme of the continuum is basic research that is undertaken purely to understand the processes of business and management and their outcomes. At the other end is applied research that is of direct and immediate use to managers, addresses issues that they see as important, and is presented in ways that they understand and can act on (Saunders et al., 2015). What are the key differences between basic and applied research? Provide examples to support your answer. (20 Marks)