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QUESTION 2 Answer the following questions based on the given scenario. A company is seeking to understand customer satisfaction and preferences regarding their products and
QUESTION
Answer the following questions based on the given scenario.
A company is seeking to understand customer satisfaction and preferences regarding their products and
services. The company aims to gather data to make informed decisions about enhancing their offerings
and marketing strategies. Several data collection methods can be employed in this scenario, each with
its own set of advantages and disadvantages. The choice of data collection method can significantly
impact the quality and reliability of research findings.
Elaborate FOUR data collection methods, each with its own advantages and disadvantages.
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