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QUESTION 2 Apple has created a strong brand reputation that represents exclusivity. One could say consumers of Apple are willing to forego certain features available
QUESTION 2 "Apple has created a strong brand reputation that represents exclusivity. One could say consumers of Apple are willing to forego certain features available to other consumers in exchange for perceived status. Consumers of Apple products pay a premium that they are not likely to pay anywhere else, even if the rival company produces products with similar features and uses the same materials to make the product. This is a good example of cost incurred by the producer Economic Value Creation Willingness to pay Price of the product Competitive advantage
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