Question 2: Aspects for improvement that should be done to cover the current possibilities regarding the processes of building public relations were identified via the creation of the consultation with the operational members of the organisation. To do this, it is first important to strengthen the rules and standards created in the areas of confidentiality, privacy, and data manipulation, which set restrictions on how freely business information may be used, shared, and transformed. The significance and need of developing procedures that promote an improvement in the organization's reputation and goodwill should also be emphasised. Market studies should be created to discover small and medium-sized businesses that may provide sector-specific competitive advantages with a large margin of projection in order to form public relations and strategic partnerships to expand market reach and improve client closeness