Question 2. Background David Jones is an upmarket Australian retailer. David Jones has negotiated an exclusive 2- week retail window during which they will be the only Australian retailer selling the U-Scan. David Jones consequently wants to feature the U-Scan (and their exclusive retail rights) in their next product catalogue. An example of a David Jones catalogue is presented in Appendix A. Part A - 20 marks Use your knowledge of heuristics, motivational direction, and motivational drive to design a feature product display for the U-Scan to appear in the David Jones catalogue. To design your feature, please follow these steps: 1. Choose ONE of the images in Appendix B. Each image is the same size as the feature product display, so the image you select will form the background to your feature product display. 2. Create your feature product display in Appendix B (rather than pasting the image here ) . 3. To create your feature product display, reposition and write in the text box sitting on top of the Appendix B image you have selected. You may copy and paste this text box to create more blocks of text as needed. Be careful with where you position the text box(es) - you don't want text covering key parts of the image! 4. You may paste other images/logos onto your feature product display if you wish, but this is not mandatory and should only be done sparingly. 5. Once you have created your feature product display, delete the other images in Appendix B so that the markers can easily identify which image you have selected for your ad. You will be marked on how well your feature product display utilises heuristics, motivational direction, and motivational drive, as well as how well your text complements your chosen image. Part B - 20 marks Justify the various components you incorporated into the feature product display you created as part of Question 2 Part A, including: The heuristic(s) you used. How you activated motivational direction and motivational drive. The image(s) you selected Any other product information you featured. Any other marketing technique(s) you used. Please type your answer below