QUESTION 2: Balanced Scorecard + Lean [10 marks] Consider the following (fictional) balanced scorecard developed for CPA Australia: Financial Strategic objective Measure To deliver and develop papers relevant for a globally connected world Number of paper multiplied by net profit of papers per country (lagging) To facilitate long term growth ROI (lagging) To provide members with a value-adding membership for the present and future Change in profit of member fees and subscriptions (lagging) Internal Improve the papers experience of associates Pass rate of paper per country (leading) Improve the value proposition of professional development Member: value for money CPD rating (leading) Learning Promote a healthy work life balance for employees Staff retention (leading) Provide opportunities for staff development A trustworthy brand rating (leading) Required: 1. Outline, to the CEO of CPA Australia, four (4) specific recommendations for improving the balanced scorecard above. [8 marks] 2. List two (2) examples of how lean principles could be applied to CPA Australia to reduce their costs [2 marks]