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Question $2$

Choose the best definition of Buyer Persona. A written understanding of the individuals within the average company that find value in your product or service.

The need to adapt to the different moods of prospects in order to help build rapport

A description of the type of company that usually buys your product or service

This describes how salespeople need to mirror or match the emotional output of a prospect $$ speaking fast when the prospect speaks quickly, or giving direct response to direct questions