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Question 2 . Consider the clear option: Position the upcoming television channel as a news channel. 2 . 1 . With the available information, estimate
Question Consider the "clear" option: Position the upcoming television channel as a news
channel.
With the available information, estimate the expected revenue that Maledia Broadcasting
Limited MBL could generate from the new television channel in the first year of operation.
Call this the baseline estimate.
Prepare projected financial statements for MBL for the first six years.
Estimate the cost of capital, NPV of MBL and assess the financial viability of the project.
What are the most critical assumptions underlying these estimates? How can MBL validate
these assumptions?
Consider the potential risks associated with the project's revenue estimates. Samjad has
identified three potential scenarios as follows:
Determine the net present value NPV of the channel for each scenario, the expected NPV
and provide an assessment of the results.
Using excel
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