Question
Question 2: Customer profitability analysis and activity analysis (20 marks) Part C: Activity-based management Keto Heaven's Finance division collected the following information relating to supporting
Question 2: Customer profitability analysis and activity analysis (20 marks)
Part C: Activity-based management
Keto Heaven's Finance division collected the following information relating to supporting costs to customers of Meal Box Division, sales to each customer, and production costs.
Activities | Cost drivers | Activity costs | Number of cost drivers | ||
Healthy Supermarket | Asian Supermarket | Sunny Grocery | |||
Sales order processing | Number of orders | $4,500 | 10 | 20 | 4 |
Sales return processing | Number of returns | $3,200 | 3 | 2 | 1 |
Shipping | Number of shipments | $2,500 | 18 | 24 | 6 |
Customer complaint | Number of calls | $4,300 | 6 | 6 | 1 |
Sales and production cost information | Healthy Supermarket | Asian Supermarket | Sunny Grocery | ||
Activities | Unit | ||||
Sales volume | Number of meals | 10,000 | 4,000 | 400 | |
Selling Price | $/meal | $7 | $8 | $9 | |
Production costs | $/meal | $4 | $4 | $4 |
Required:
2a. Use the information provided in Part C and conduct the customer profitability analysis for three customers of the Meal Box Division using the activity-based costing (ABC) approach. (10 marks)
2b. Based on the above customer profitability analysis, identify two non-value-added costs, and explain how they affect the profit of the Meal Box Division. (3 + 3 = 6 marks)
2c. Analyse the production process (given in Part B) to identify the root causes of the two non-value-added costs identified in requirement 2b. (2 x 2 = 4 marks)
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