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Question 2: Customer profitability analysis and activity analysis (20 marks) Part C: Activity-based management Keto Heaven's Finance division collected the following information relating to supporting

Question 2: Customer profitability analysis and activity analysis (20 marks)

Part C: Activity-based management

Keto Heaven's Finance division collected the following information relating to supporting costs to customers of Meal Box Division, sales to each customer, and production costs.

Activities Cost drivers Activity costs Number of cost drivers
Healthy Supermarket Asian Supermarket Sunny Grocery
Sales order processing Number of orders $4,500 10 20 4
Sales return processing Number of returns $3,200 3 2 1
Shipping Number of shipments $2,500 18 24 6
Customer complaint Number of calls $4,300 6 6 1
Sales and production cost information Healthy Supermarket Asian Supermarket Sunny Grocery
Activities Unit
Sales volume Number of meals 10,000 4,000 400
Selling Price $/meal $7 $8 $9
Production costs $/meal $4 $4 $4

Required:

2a. Use the information provided in Part C and conduct the customer profitability analysis for three customers of the Meal Box Division using the activity-based costing (ABC) approach. (10 marks)

2b. Based on the above customer profitability analysis, identify two non-value-added costs, and explain how they affect the profit of the Meal Box Division. (3 + 3 = 6 marks)

2c. Analyse the production process (given in Part B) to identify the root causes of the two non-value-added costs identified in requirement 2b. (2 x 2 = 4 marks)

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