Question 2 During the COVID-19 pandemic, LEGO saw its sales fall at LEGO Land parks and stores. True O False Question 3 Differentiation as a strategy can exist in the early stages of the industry life cycle, but not in a mature industry. O True O False Question 4 The faster that a firm is able to respond to the changes that occur in its market, the more important it is that it is able to forecast these changes in advance. True O False Question 5 Strategy's essence is to make choices that relate to two basic questions: where and how to compete. O True O False Question 6 A key measure of liquidity is working capital. True O False