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QUESTION 2 Food For Less (FFL), a grocery store, is considering offering one hour photo service in their store. The firm expects that sales
QUESTION 2 Food For Less (FFL), a grocery store, is considering offering one hour photo service in their store. The firm expects that sales from the now one hour machine will be $150,000 per year. FFL currently offers overnight film processing with annual sales of $100,000 While many of the one hour photo sales will be to new customers, FFL estimates that 50% of their current overnight photo customers will switch and use the one hour service. The level of incremental sales associated with introducing the new one hour photo service is closest to O $120,000 O $150,000 O $100,000 O $130,000
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