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Question 2 Hontoyo Sdn Bhd specialised in manufacturing motor vehicles. The company's production personnels are professionally trained technician and engineers. Based on official statistics, Hontoyo

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Question 2 Hontoyo Sdn Bhd specialised in manufacturing motor vehicles. The company's production personnels are professionally trained technician and engineers. Based on official statistics, Hontoyo controlled 25% of Malaysia's motor vehicle market. Hontoyo continuously won the best car producer awards in the past three years. The Management of Hontoyo is planning to have a forward integration through merging with a motor vehicle trading company, Tong Sdn Bhd. Henry, the business development advisor, told the management about the three key elements of strategic planning process which comprises the understanding of the business current status, the desired future business status and the methods to lead the business grow from current status to desired future status. Required: Identify and discuss the issues to be considered in Hontoyo's case based on the three key elements of strategic planning process. (Total: 25 marks)

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