Question
Question 2: Imagine you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Pakistani market. Your CEO
Question 2:
Imagine you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Pakistani market. Your CEO believes the advertising message that has been effective in the United States will be adequate in Pakistani market. Outline some possible objections to this. Your CEO believes that the pricing decisions in Pakistan can be delegated to local managers. Why might she be wrong?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
