Question 2.

Imagine you are the owner of a cheese producer based in Barossa Valley, South Australia. You mainly sell at selected specialty shops and local retailers (e.g., Foodland and IGA). You received news that Foodland is considering removing your products from its shelves to make space for another brand. You are meeting Foodland to discuss this matter.

Describe, in detail, two (2) arguments you would use to prevent being delisted. What evidence would you bring to that meeting to support each claim? Why is it important to prevent your products from being delisted at Foodland?