Question 2: Market Size and Market Penetration (20 pts) Uber, the single largest taxi platform in the world, is currently active in Innsbruck, Austria. Here, they provide a significant number of rides for both residents and tourists. Some of these residents and tourists only use Uber as their preferred taxi service, others also use taxi services from established taxi companies as well. Because they can keep the costs low, Uber is offering their rides to a slightly lower price per kilometer than their competitors. For the following questions, use the table below and include any assumptions you make. b) Describe what might happen to the market potential, market saturation, market penetration, market share and total revenue of both Uber and the established taxi companies if established taxi companies drop their price per kilometer to match the price Uber offers? KPI b) C) Market Potential Market Saturation Market Penetration Market Share Total Revenue Question 2: Market Size and Market Penetration (20 pts) Uber, the single largest taxi platform in the world, is currently active in Innsbruck, Austria. Here, they provide a significant number of rides for both residents and tourists. Some of these residents and tourists only use Uber as their preferred taxi service, others also use taxi services from established taxi companies as well. Because they can keep the costs low, Uber is offering their rides to a slightly lower price per kilometer than their competitors. For the following questions, use the table below and include any assumptions you make. b) Describe what might happen to the market potential, market saturation, market penetration, market share and total revenue of both Uber and the established taxi companies if established taxi companies drop their price per kilometer to match the price Uber offers? KPI b) C) Market Potential Market Saturation Market Penetration Market Share Total Revenue