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Question 2: The Credit Bank which offers a full range of financial services to customers has recently carried out a segmentation exercise which defined four

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Question 2: The Credit Bank which offers a full range of financial services to customers has recently carried out a segmentation exercise which defined four age-based segments of potential mutual fund buyers: Young Investors (21 to 35); Accumulators (36 to 50); Pre-Retired (51 to 65); and Retired. If the bank decides to go along with this age-based segmentation approach, how should they funds? proceed to decide what targeting and positioning approaches to follow with respect to mutual

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