The marketing group of AIM foundation is considering available options for its new advertising campaign program....
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The marketing group of AIM foundation is considering available options for its new advertising campaign program. After a great deal of work, they have identified four promotional tools and the number of people can reach Promotional Tools Newspaper Magazine Television Promotional Campaign Number of people reached 1,000,000 300,000 450,000 450,000 The objective of the advertising program is to maximize the number of people reached, with the following constraints: 1. To reach a great number of people, the foundation needs to select at least two promotional tools; 2. If the foundation chooses a newspaper, then they should choose magazine as well; 3. If the foundation chooses television, then they must choose magazine; 4. Either television or promotional campaign is selected, but not both. Questions: a. Formulate an integer-programming model that will assist the foundation to select the appropriate advertising campaign strategy! b. Use the implicit enumeration method to give recommendations to AIM Foundation concerning the best promotional tools for the program! The marketing group of AIM foundation is considering available options for its new advertising campaign program. After a great deal of work, they have identified four promotional tools and the number of people can reach Promotional Tools Newspaper Magazine Television Promotional Campaign Number of people reached 1,000,000 300,000 450,000 450,000 The objective of the advertising program is to maximize the number of people reached, with the following constraints: 1. To reach a great number of people, the foundation needs to select at least two promotional tools; 2. If the foundation chooses a newspaper, then they should choose magazine as well; 3. If the foundation chooses television, then they must choose magazine; 4. Either television or promotional campaign is selected, but not both. Questions: a. Formulate an integer-programming model that will assist the foundation to select the appropriate advertising campaign strategy! b. Use the implicit enumeration method to give recommendations to AIM Foundation concerning the best promotional tools for the program!
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