Question 2 The success of the startup brand digital marketing mix strategies depends a lot on the brand positioning concept being pursued. The marketing mix must engage the customers and create values that technology enables. Identify and explain how the brand could strengthen its positioning points-of-different (PODs) against competing brands by embracing digital marketing mix strategies. explain (5) positioning values (eg. green/humane/engaging/caring/trendy etc) that the startup brand wanted to be known for (PODs) to the targeted customers and how it compares to other competing brands identified. Ensure to FIVE