QUESTION 2: What could be some of the reasons David Gilmour sold off Fiji Water to Roll International in 2004 when the company was growing and making money? Some of the reasons that may have led to selling Fiji Water to Roll International in 2004 when the company was growing are: In December 2004, Gilmour elected to sell Fiji Water to Roll International, controlled by one of Hollywood's richest couples, Stewart and Lynda Resnick. They expressed their commitment to growing the business, while Mr. Gilmour planned to continue to play a role in the company's further development. This could be one of the major reasons Gilmour sold the company as the Roll International has wanted to grow the Fiji Water company and Mr. Gilimour wanted to startup his next business idea and feel the thrill. Local and global competitors in the market with similar products. The global market for bottled water continues to grow but an increasing number of competitors have begun production. The competitors can also come with an equally exciting story as Fiji Water to keep and attract more customers. In Fiji there has also been local competition. Bula Water entered the market in 2003 (selling more cheaply than FIJI Water) and other companies, Aqua Pacific, Island Chill and Vai Wai, followed. When Fiji Water was founded in 1995, it was tax-free. In 2003, David Gilmour said that his ambition for Fiji Water was "to become the biggest taxpayer in the country." Yet the tax break, originally scheduled to expire in 2008, remains in effect, and neither the company nor the government will say whether or when it might end. This could be one of the reasons as well as after 2008; the company has to pay tax to the government. Coup-"During the 2000 coup, a small posse of villagers wielding spear guns and dynamite seized on the chaos to take over the bottling plant and threaten to burn it down". Environment impact in Fiji Water's operations in Fiji-"environment professional's claims environmental impact by staggering amounts of energy, water and fossil fuel to take naturally occurring product". Increase in Corporate Social responsibility -"company created the Vatukaloko Trust Fund, a charity targeting several villages surrounding its plant. It won't say how much it has given to the trust, but court proceedings indicate that it has agreed to donate .15 percent of its Fijian operation's net revenues"