Question 2 Which is NOT an advantage of using radio to advertise: O A) low production costs O B) flexibility in the format OC) long lasting exposure time OD) intimacy with the listener Question 4 Which is NOT a major category of evaluation for marketing communications campaigns: A) test market evaluations B) message evaluations C) respondent behavior evaluations OD) online evaluation metrics Question 5 Two consumer buying trends related to the aging U.S. population are: O A) health emphasis and maintaining a youthful appearance O B) gender complexity and diverse lifestyles O C) active, busy lifestyles and diverse lifestyles OD) diverse lifestyles and communication revolution Question 6 The group of brands a person considers in the evaluation before making a purchase is called the buyer's: O A) evoked set B) inept set C) inert set OD) feasible set Question 11 Joe provides the research information about the target market (consumers) for the client's campaign within an ad agency and is known as a(e): Account manager B) brand manager OC) creative executive DD) cooper Question 12 D The account executive (or account manager) in an advertising agency normally performs all of the following functions, excepti A) manages the ad agency's work for the client's brand B) serves as the go-between the ad agency and the client C) typically writes the advertising copy D) helps define the strategies for the overall IMC campaign Question 13 Which is NOT described in the text as an advantage of (printed) outdoor advertising: O A) low cost per impression O B) broad reach C) short lead time to develop ads OD) accessible for local ads Question 14 In derfor the Weight Watchers Program was the whole locales her. The which Type of this executional framework th