QUESTION 2 You have been hired as a consultant to analyse the strategic decisions of store retailers in Ghana regarding the adoption of electronic retailing to complement their brick-and-mortar operations. Your task is to i. Examine four (4) reasons behind this aggressive pursuit and explain four (4) significant challenges they are expected to encounter. (12 marks) ii. Provide four (4) actionable activities the retailer can undertake to overcoming the problem of multichannel retailing