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Question 2 You have been invited to speak to the Association of Ghanaian Industries on Market Segmentation and its importance. a. Explain five (5) importance
Question 2 You have been invited to speak to the Association of Ghanaian Industries on Market Segmentation and its importance. a. Explain five (5) importance of market segmentation. (10 marks) b. Choose two markets (one from a consumer and one from an organizational market) and show how these may be segmented
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