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Question 2: You work for a shampoo company and have just met with the C.E.O. They want to know if, in your opinion, the company

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Question 2: You work for a shampoo company and have just met with the C.E.O. They want to know if, in your opinion, the company has a 'competitive advantage'? What are two ways of measuring a competitive advantage. Be specific and explain each method! ( 2 marks)

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