Question 20 (5 points) To get a complete picture of your target market, you must do O door-to-door surveys. O primary research. O secondary research. O investigative research.Question 16 (5 points) Asking "Who would buy my product?" in a survey is an example of what? O Doing research to identify your target market Market projection Direct mail O Whining Question 17 (5 points) The key to success for big and small businesses alike is O coming up with a catchy slogan. O creating a niche. designing a good logo. O selling a quality product. Question 18 (5 points) Why is it important to keep your mission statement in a prominent place? O To stay focused on your goals To allow others to hold you to your promises To reduce the clutter on your desk O To promote your business indirectly Question 19 (5 points) Which of the following is a way to make your mission statement the best it can be? Set aside an hour to brainstorm and write the statement. Don't involve others in crafting the statement, because you know your business best. Avoid using "radiant," descriptive words. They're a distraction. O Revise the mission statement as conditions change and the business climate evolves