QUESTION 20

A Channel describes:

	a.	The source of traffic to a web site
	b.	The marketing campaign
	c.	The domain of the site
	d.	The value of the campaign code used

0.16 points

QUESTION 21

PII is an:

	a.	An American Concept
	b.	A European Concept
	c.	Both A & B
	d.	Neither A Nor B

0.17 points

QUESTION 22

Personal data refers to:

	a.	Public Health Data
	b.	Any data that contains information you think is personal
	c.	Data about a person
	d.	A concept related to data privacy in the EU

0.16 points

QUESTION 23

Data Governance includes activities such as:

	a.	Defining data
	b.	Assigning data stewards
	c.	Approving data usage
	d.	Setting user access control and permissions to data and systems
	e.	All the above
	f.	A, B, C, but not D

0.16 points

QUESTION 24

Data lineage refers to:

	a.	Knowing the source of data and where it comes form
	b.	Putting into a database
	c.	Understanding how to move data across zones
	d.	None of the Above

0.16 points

QUESTION 25

SQL statements can be categorized into which of the following:

	a.	Data Declaration language, Data Manipulation Language, Data Control Language, Transaction Control Language, Embedded SQL Statements
	b.	Data Definition language, Data Mining Language, Data Control Language, Transaction Control Language, Embedded SQL Statements
	c.	Data Definition language, Data Manipulation Language, Data Control Language, Transaction Control Language, Embedded SQL Statements
	d.	None of the Above

0.16 points

QUESTION 26

The ORDER BY clause

	a.	Is used to group output of SELECT statements
	b.	Can sort by one or more columns and use either an ascending or descending order
	c.	Is used to order output of SELECT statements
	d.	Can sort by two or more columns and use either an ascending or descending order
	e.	B & C

0.16 points

QUESTION 27

The Bounce Rate is most accurately defined as:

	a.	"I came, I saw, I puked"
	b.	Sessions lasting less than 10 seconds
	c.	Single page visit
	d.	A high exit rate

0.16 points

QUESTION 28

The term "Users" is synonymous with "Visitors" and the term "Sessions" is synonymous with "Visits."

True

False

0.16 points

QUESTION 29

A Cohort is different from a Segment because:

	a.	Cohorts are only about visitors
	b.	Cohorts are self-defined
	c.	Segments are limited in that they can't have multiple attributes, but cohorts can
	d.	Cohorts have a time-basis
	e.	None of the Above

0.16 points

QUESTION 30

The goal of web analytics is to:

	a.	Reduce cost
	b.	Increase revenue
	c.	Inform decision-making
	d.	All the Above
	e.	A & B only