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Question (20 Marks) The famous IPhone manufacturer Apple uses both backward and forward integration strategies in its business operations. Apple has its own software, hardware

Question (20 Marks) The famous IPhone manufacturer Apple uses both backward and forward integration strategies in its business operations. Apple has its own software, hardware and retail stores. (Source: https://lapaas.com/backward-and-forward-integration/Date accessed 20th September 2021)

Critically analyze the different Integration strategies used by Apple Inc. in the context of the above statement.

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