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Question 21 1 pts In the idea generation stage of the new-product development process, Omany new ideas in business markets come from competitors. customers are
Question 21 1 pts In the idea generation stage of the new-product development process, Omany new ideas in business markets come from competitors. customers are given new products to test. a S.W.O.T. analysis helps evaluate new product ideas. a firm decides which ideas to pursue based on ROI screening. final ROI estimates are done
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