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QUESTION 21 A new venture usually begins its sales forecast by first: O a. working with existing and potential customers O b. forecasting industry sales
QUESTION 21
A new venture usually begins its sales forecast by first:
O a. working with existing and potential customers
O b. forecasting industry sales and expressing the venture's sales as a percent of industry sales
O c. extrapolating past sales
O d. using a "bottom-up" market-driven approach
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