QUESTION 21

1. More women working outside the home and an increase in fitness and health related products are all examples of changes in the:

	a.	social environment
	b.	competitive environment
	c.	legal environment
	d.	technological environment

2 points

QUESTION 22

1. In which of the external environments do changes occur most slowly?

	a.	legal environment
	b.	economic environment
	c.	competitive environment
	d.	social environment

2 points

QUESTION 23

1. Door to door selling was very popular in which of the following marketing eras?

	a.	pioneer era
	b.	production era
	c.	sales era
	d.	marketing era

3 points

QUESTION 24

1. Which of the following marketing eras did the focus surround the creation of products?

	a.	sales era
	b.	production era
	c.	pioneer era
	d.	marketing era

3 points

QUESTION 25

1. Which of the following external environmental factors can business control?

	a.	the competitive environment
	b.	the legal environment
	c.	the technological environment
	d.	business cannot control any external environmental factor

2 points

QUESTION 26

1. The organization "Mothers against Drunk Driving" creates advertising campaigns using which type of strategy?

	a.	event marketing
	b.	cause marketing
	c.	place marketing
	d.	person marketing

2 points

QUESTION 27

1. In regards to consumer income, marketers are most interested in:

	a.	total income
	b.	disposable income
	c.	discretionary income
	d.	taxable income

2 points

QUESTION 28

1. Products with a high market share and high market growth potential are considered to be:

	a.	question marks
	b.	stars
	c.	cash cows
	d.	dogs

3 points

QUESTION 29

Products such as Hershey's candy bars, Crest toothpaste, Duracell batteries and Pepsi are all considered:

	a.	stars
	b.	dogs
	c.	cash cows
	d.	question marks

3 points

QUESTION 30

1. Product with a low market share and low market growth potential are known as:

	a.	question marks
	b.	stars
	c.	cash cows
	d.	dogs