Question 21

Not yet answered

Points out of 2.00

Flag question

Question text

At what point on "The Clock" was Travis Scott before his recent concert in Houston Texas?

a.

9:00

b.

6:00

c.

12:00

d.

3:00

Question 22

Not yet answered

Points out of 2.00

Flag question

Question text

The free soaps and shampoos that are often seen at hotels is an example of:

a.

The warm glow

b.

Public Relations

c.

Unmitigated Communion

d.

Sampling

Question 23

Not yet answered

Points out of 2.00

Flag question

Question text

The NFL's decision to allow athletes in the month of October to wear items during the game that promote personalized charities is an example of?

a.

Cause marketing

b.

Brand recognition

c.

Image enhancement

d.

Crisis management

Question 24

Not yet answered

Points out of 2.00

Flag question

Question text

What is the unethical concern when engaging in Buzz Marketing?

a.

Creating false online reviews

b.

Spreading negative word of mouth about the competition

c.

Paying the celebrity endorser

d.

Influencing the opinion leader to give a good review

Question 25

Not yet answered

Points out of 2.00

Flag question

Question text

Integrated Marketing Communication includes blending which of the following?

a.

The promotional mix

b.

Digital and social media mix

c.

The marketing mix

d.

The retail mix