Question 21 Not yet answered Selah has taken over as brand manager for a line of chewing gum. The product is very inexpensive and people treat it as an impulse purchase. Her primary promotional objective is to remind consumers that the product exists so that they will be likely to pick it up the next time they are in the mood for gum. This product appeals to virtually everybody and they have an intensive distribution strategy. Which promotional tool might work best as the primary tool in this situation? Points out of 1.00 F Flag question Select one: O a. Direct marketing b. Personal selling c. Sales Promotion d. Advertising e. Public Relations Question 22 Not yet The AIDA model for persuasive communication suggests there are four stages you need to go through in order to persuade somebody. The FIRST thing you have to do is? answered Points out of 1.00 Select one: O a. Tell the person what you want them to do. Flag question b. Get the person's attention c. Create a positioning statement O d. Get the person interested in what you are saying e. Create a desire for what it is that you want the person to do