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Question 22 5 pts Glen's is one of the oldest retailers in the country. While the service offered at Glen's is fairly mediocre, the retailer
Question 22 5 pts Glen's is one of the oldest retailers in the country. While the service offered at Glen's is fairly mediocre, the retailer is famous for its surprise offerings of seconds, overstocks, and closeouts - occasionally including expensive gadgets and jewelry. Bisco, a new chain of retail stores, offers products that are similar to Campbell's offerings; however, Bisco is known for encouraging customers to ask questions and for providing service representatives to assist customers in the purchasing decision process. From this scenario, which of the following statements is most likely true? Bisco fails to differentiate itself from Glen's through the services mix. Glen's has not been able to differentiate itself on the basis of product assortment. Bisco's product assortment helps differentiate it from Glen's. Both Glen's and Bisco fail to identify the needs and wants of target markets. Bisco better utilizes the services mix to differentiate itself from Glen's
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