QUESTION 22 If AB wanted to maximize the frequency of exposures consumers had to their ad, but only had a budget of Simillion, which TV show executives should AB call?! A The Big Bang Theory B. NCIS C. Superbowl XLIX D. They should not show the ad at all Parks and Recreation QUESTION 23 Assume that in order to sell enough Bud Light-Jalapeno. AB needed at least 25 million people to see their ad twice within the same program. What does their advertising budget have to be? A $400.000 8 $4 million C-5665.000 0 $8 million Esl million QUESTION 22 If AB wanted to maximize the frequency of exposures consumers had to their ad, but only had a budget of Simillion, which TV show executives should AB call?! A The Big Bang Theory B. NCIS C. Superbowl XLIX D. They should not show the ad at all Parks and Recreation QUESTION 23 Assume that in order to sell enough Bud Light-Jalapeno. AB needed at least 25 million people to see their ad twice within the same program. What does their advertising budget have to be? A $400.000 8 $4 million C-5665.000 0 $8 million Esl million