Question 22 (Mandatory) (2 points) Lawn and Garden magazine has a circulation Of 1,200,000 and a full-page 4-color advertising cost of $8,000. What is the CPM of the publication? O A) $6.67 OB) $66.67 O C) $15.00 OD) $1.50 OE) cannot be determined from information given Question 23 (Mandatory) (2 points) An ad for Pepcid AC says, "Pepcid AC is better than Tagamet HB in 5 important ways, and then goes on to list those five ways. This ad is an example of _ advertising O A) primary demand O B) comparative ( C) direct-action O D) institutional O E) cooperative