Question 22 messages are more appealing to peripheral processors while messages are more appealing to central route processors O emotional; logical Ological; emotional O emotional; affective O behavioral; affective Question 23 4 pts 4 pts Arguments, especially emotional ones, are often more influential when they come from beautiful people. This exemplifies which characteristic: O liking O similarity consistency attractiveness D Question 24 4 pts In the film we saw regarding the McDonald's employee, the manager obeyed the callers' orders because she thought the caller who asked her to search the employee was Oa respected bank manager O a police officer the customer who lost his wallet O a corporate security officer Question 25 According to Professor Cialdoni in the film we saw on persuasion, the best way to persuade someone to comply with our request is to use one simple word: O Please O Now Because Help 4 pts