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Question 23 (1 point) All of the following are factors supporting a penetration strategy EXCEPT: The ability of a low price to serve as a
Question 23 (1 point) All of the following are factors supporting a penetration strategy EXCEPT: The ability of a low price to serve as a purchase incentive The presence of protection against competitive price matching Market conditions favoring a pioneer advantage 0 All of the above are factors supporting a penetration strategy. Question 24 (1 point) is a product characteristic that can be observed only after purchase and use of the product. Search characteristic
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