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Question 24 (5 points) In November 2020, the software company Adobe purchased Workfront, a project management tool, for $1.5 billion. In their announcement of
Question 24 (5 points) In November 2020, the software company Adobe purchased Workfront, a project management tool, for $1.5 billion. In their announcement of the deal, Adobe's CEO said they will increase total revenue by marketing other Adobe products to Workfront's customers, and Workfront's product to Adobe's customers. This is an example of a: a) opportunity cost b) sunk cost c) synergy d) erosion cost
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