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QUESTION 24 Good coffee used to be very expensive Until now. McCalle ls McDonalds new premium Arabica Coffee served for the friendly price you I

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QUESTION 24 "Good coffee used to be very expensive Until now. McCalle ls McDonalds new premium Arabica Coffee served for the friendly price you I always expect from McDonalds. Enjoy your cup of McCally with our baked, delicious pastries. This would be example of wine A brand personality B.value statement C.perceptu dimension D. media plan OE.agency pitch QUESTION 25 in the America BONIS, AT&T management was crialy impressed by the way Ogilvy & Mather A worked as a team 3.generated relevant creative pieces OC spilt the target into target audience Dunderstood their mpiration to cast AT&T El of the bove QUESTION 20 The maing department in what the brand is in a documentatie A product prototype Onting Egency QUESTION 27 QUESTION 24 "Good coffee used to be very expense Until now McCalls MoDonalds new premium bonorved for the friendly price you always expect from Me Dead Eloy your cup of Meal with our freely bakad, delicious pastries. This would be example of A brand personality B. vakie statement OC.peroptual dimension OD. media plan OE.agency prich QUESTION 26 In the American BelVAIS, AT&T management was critically impressed by the way Ogilvy & Mather O A worked as a team OB. generated relevant creative pieces C.split the target into target audiences OD.understood their aspiration to cast AT&T as a leader O E. All of the above QUESTION 26 The marketing department defines what the brand is in a document called O A product prototype OB. marketing mix O C positioning statement OD.request for proposals E.agency brief QUESTION 27 Click Save and Submit to save and submit. Click Save All Answers to save all answers

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