Question 24 Not yet answered Points out of 2.00 P Flag question Which of the following best describes penetration pricing? Select one: O a. set prices 25% higher than the competition o b. set prices very high when introducing a new product O c. set prices very low in order to gain market share O d. set prices even with the competition Question 25 Not yet answered p Flag question What part of advertising did Abita Springs decide to invest in? Points out of 2.00 Select one: a. Late night TV b. Digital Marketing O c. Sponsorship O d. Radio 59:56 Not yet answered Points out of 2.00 Flag question Which of the following is NOT a component of the promotional mix? Select one: O a. price O b. advertising c. sales promotion d. personal selling