Question 2.4

Voyager is a Telco with an innovation that will generate it significant market share growth. This will result in many new customers in several new areas. Voyager is aiming for much higher incomes. Consequently, it has adopted an organisational expansion policy seeking to maximise income. Voyager is about the revenue forecast but unsure of their total budget expenses. How would you explain to Voyager executives the importance of considering related expenses?