QUESTION 25 percent of the The rural population, which accounts for almost three-fourths of the Chinese population, usually receives about central government budget. O 10 25 O 30 Ooo QUESTION 26 The success achieved by firms when they take their inventions to market is referred to as conversion-ability O product penetration o diffusion O marketization O mass customization QUESTION 27 What is the most serious threat to the continued expansion of international services trade? O Free trade O Capitalism Globalization Foreign trade zones (FTZS) O Protectionism QUESTION 28 When hiring new personnel for international marketing, which of the following is considered to be the best way to assess the traits necessary for success? Paper-and-pencil ability tests. Interviews and role-playing exercises. Biographical information Checking references Handwriting analysis. QUESTION 29 Which of the following approaches is adopted by Westerners when faced with a complex negotiation task? Dividing the large task into a series of smaller tasks. Consulting external experts for their assessment of the task. Discussing all issues at once, in no apparent order. Making larger than normal concessions in a bid to push the deal through O Buying time by tackling peripheral issues first, and then tackling the main task. QUESTION 30 Which of the following are driving a strong level of interest in the ISO 9000 certification? Government regulations Marketplace requirements Market consolidation Free trade - O Protectionism