QUESTION 25 Who are the marketing intermediaries that bring buyers and sellers together and assist in negotiating an exchange, but do not take title to the goods? Retailer Manufacturer Wholesaler Agents QUESTION 26 When a firm changes prices to meet competition they are engaging in which type of pricing? Status quo pricing Target return pricing Sales orientation pricing Value-based pricing QUESTION 27 Coca-Cola is an example of which type of brand? Copycat brand Generic brand Store brand Manufacturer brand QUESTION 28 When conducting a SWOT analysis, how would a company categorize a new lower-cost competitor and new costly regulations? Threat Opportunity Strength Weakness