Question 26 2.5 pts The development of a personal selling philosophy most likely involves: assuming the role of a problem-solver in helping customers make complex buying decisions a full appreciation of the tenets of the free enterprise system O assuming the role of a competitor for customers' business O a full acceptance of the limits of the marketing concept Question 27 2.5 pts The ultimate goal of the "marketing concept" is: brand loyalty O customer satisfaction O product diversification rising profit margins