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Question 26 3.33 What is perceived value? o What the customer perceives he/she gets from some offering relative to the cost of acquisition or access.

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Question 26 3.33 What is perceived value? o What the customer perceives he/she gets from some offering relative to the cost of acquisition or access. O What the customer perceives he/she gets from an offering. What the customer perceives to be the cost of acquiring a product relative to the cost of failure. * Previous Next

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