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QUESTION 26 Market development strategies involve: increasing the sale of existing products to present customers. finding new customers for an organization's present products. leading an

QUESTION 26

Market development strategies involve:

		increasing the sale of existing products to present customers.
		finding new customers for an organization's present products.
		leading an organization into entirely new and unrelated businesses.
		directing new products to present customers.

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Authors: David A. Aaker, V. Kumar , George S. Day

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