Question 27 For the channel chain of manufacturer wholesaler -> retailer consumer, which of the following statements is wrong? O % markup based on retailer cost is less than % markup based on retailer selling price. for a retailer % markup based on selling price is equivalent to their % markup based on cost to consumer. O % markup based on retailer cost is more than % markup based on retailer selling price: O for a wholesaler, markup based on cost is equivalent to their % markup based on selling price of manufacturer. O for a retailer, 96 markup based on cost is equivalent to their % markup based on wholesaler selling price