QUESTION 27

1. ________ uses methods of observation, open ended responses and psychological techniques to gather data that is subjective.

A.Quantitative data

B.Marketing intelligence

C.Data mining

D.Qualitative Data

QUESTION 19

1. Organizations often employ outside businesses or services that are not directly part of the organization but contribute services in order to allow it to function. These external businesses are ________.

A.part of the organization's microenvironment

B.part of the organization's macroenvironment

C.actively involved in creating marketing strategy

D.considered employees of the organization for the duration of the service provision

QUESTION 18

1. BCG Matrix analyzes "questions marks" as difficult to assess because of uncertain future of these products. The success or failure of question mark product depends on ________.

A.market share fluctuation

B.competitive strategy

C.success of marketing campaigns

D.strategic financial investment