Question
Question 27 When a business targets a certain group of customers who share ____, it is employing a market strategy called global positioning. 1. similar
Question 27
When a business targets a certain group of customers who share ____, it is employing a market strategy called global positioning.
1.
similar distribution techniques
2.
. international promotional activities
3.
international advertising
4.
common characteristics or interests
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Consumer Behaviour
Authors: Evans, Martin Evans
2nd Edition
0470994657, 9780470994658
